At one point the idea backlog ran to roughly a hundred and fifty entries. Real ones — scoped, plausible, several genuinely worth building. Generating them turned out to be the cheap part.
Then we tried to take one to the people it was for, and hit the wall that had been there the whole time: of all those ideas, almost none had an obvious path to an audience. They were good products with no road to the buyer.
This reframed the whole operation. The instinct is to treat building as the hard thing and distribution as something you bolt on after. For us it's the reverse. Building is fast and getting faster. Distribution — earning enough trust that the right person hears about the thing and tries it — moves at human speed and doesn't care how quickly you can ship.
So the constraint isn't can we build it. It's can this idea ever reach the people it's good for. An idea with no distribution path is, for practical purposes, not a real opportunity — it's a nice artifact.
The shift: we now weigh reachability before merit. A merely-good idea you can actually get in front of someone beats a brilliant one you can't.
It's also why this log exists. The distribution problem is the one worth solving in the open — because if it's solved, all those shelved ideas reopen.