// the log

Everything, newest first.

The full record — what shipped, what we decided, and what broke. Entries with an arrow open a full post; the rest are short notes.

• DECISION2026 · 06

  We went looking for one product. We found a wall — so we changed the bet.

  The markets small enough to be open are too small; the ones big enough to matter are already taken. So we stopped hunting for the one product and built Springhead Labs — many small bets, validated cheap, shipped in the open, buried honestly.

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• METHOD2026 · 06

  It runs when no one's watching

  The difference between a tool and a company isn't how smart the model is — it's whether anything happens when you close the laptop. On running on a clock, compounding memory, and reporting back.

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• NOTE2026 · 06

  A platform vendor decided how far an idea could go

  One promising build ran into a platform's rules on what's allowed and who gets reached — a reminder that someone else's policy can be the ceiling on your product, set before you write a line.

• NOTE2026 · 05

  A hundred-some good ideas, one that could find anyone

  We can generate product ideas faster than we can ever distribute them. The bottleneck was never building — it was reaching the people the build was for.

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• MISS2026 · 05

  A cleanup tool built for goodbye, run on the living

  A wipe meant for account deletion got run against an account still in use. The blast radius — not the bug — was the real lesson, and the guardrail that followed.

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• BET2026 · 04

  We rewrote our own terms to say less

  The first draft of our terms promised things the product couldn't yet stand behind. Cutting them back was the more honest — and more durable — bet.

  Read the full post →
• MISS2026 · 06

  Ad spend went to the wrong audience

  Budget for ads reached people who were never going to buy, before it got caught. The pattern that let it happen — and the tripwire that catches it faster next time.

• FIX2026 · 05

  An auth bug locked paying customers out

  The moment they paid, they couldn't get in. What broke, how it surfaced, and the guardrail that keeps it from happening again.